Syntropy is helping enterprises meet the increased requirements for network performance for Web3 applications with its critical data routing protocol that modernizes internet connectivity for the new era.

Sports Betting Giant, Entain, integrates Syntropy’s technology

Entain plc (LSE: ENT) is one of the world’s largest sports & esports betting and gaming groups, with some of the most recognizable brands, such as Ladbrokes and PartyPoker. To maintain leadership in the online gaming and sports betting industry while also exploring and leading the path for entertainment in metaverse and NFTs.

Entain and Syntropy
Source: Syntropy

Entain depends heavily on their global network for a successful online customer experience. The Syntropy Relay Network runs on top of the public internet and is fully programmable. It removes bottlenecks and limitations of the existing system, ensures security and optimization by default, and unlocks greater scalability.

It ensures that traffic is routed via the path with the lowest latency and packet loss, and that all traffic is secured through a WireGuard Tunnel. Before becoming a Syntropy customer, Entain engaged in a technical Proof of Concept (PoC), deploying Syntropy in four data centers in Entain’s network across two continents.

The PoC successfully demonstrated that Syntropy was able to increase the Entain WAN network’s overall performance, consistently reducing the latency by twofold. Syntropy was also able to detect and route around an instance of network performance degradation so severe that it would have caused an extended outage had it not been mitigated by Syntropy.

Syntropy’s segment-routing approach goes beyond the scope of traditional SD-WAN solutions and perfectly fits to our strategy to connect all Entain’s worldwide distributed sites only over the internet. Instead of relying on Internet Service Providers where Entain must give up control once a packet leaves the private network, Syntropy’s Relay Network continues to optimize Entain’s traffic while in transit all the way to the destination. This not only significantly reduces packet-loss and roundtrip-times, but also saves a lot of time previously spent on troubleshooting issues between various service providers

Markus Röglsperger, Head of Network, Datacenter, and Infrastructure Automation, Entain

The Need for Optimal Network Performance

To maintain leadership in the online gaming and sports betting industry while also exploring and leading the path for entertainment in metaverse and NFTs, Entain depends heavily on their global network.

Entain’s networking team is composed of top network engineers who are driven to maintain the highest level of network performance and reliability. Transit through the core of the global internet is often a weak link because what happens in the core depends on BGP and is typically beyond the control of the enterprise.

This can have enormous implications on the bottom line – an hour of downtime can cost millions for enterprises (Statista, 2020). Entain operates in a competitive market so their customers’ online experience is key to growth and profitability, and even short outages or degraded performance are unacceptable.


Syntropy Routes Around Critical Failures

Entain deployed Syntropy Agents and measured changes in latency and packet loss as a result of routing traffic through the Syntropy Relay Network.

Entain network engineers used Syntropy to connect data centers in Entain’s global network by installing a Syntropy Agent which acted as a gateway and directed traffic to the Syntropy Relay Network. All traffic through the Syntropy Agent is secured through a WireGuard Tunnel.

Syntropy Routes
Source: Syntropy

All connections deployed over the Syntropy Relay Network form diverse paths. One route is deployed over the default internet route. The alternative paths are routed across Syntropy Relay Nodes and represent the best performing paths Syntropy’s Decentralized Autonomous Routing Protocol (DARP) can find.

Syntropy’s DARP chooses routes based on latency and packet loss. Syntropy’s DARP automatically monitors all routes for the best possible performance and ensures that the traffic is always routed via the path with the lowest latency and packet loss.

If the active path’s performance deteriorates, Syntropy’s DARP automatically and instantly switches to one of the alternative options. The process is automatic and does not require any human intervention, effectively acting as a safeguard against performance loss or a total outage.


Syntropy Reduces Packet Loss and Averts Potential Outage

Syntropy was able to detect and route around an instance of network performance degradation so severe that it would have caused an extended outage had it not been mitigated by Syntropy.

We use multiple Tier 1 ISPs per site and use SD-WAN already so we had multiple options via multiple ISP combinations. On one occasion, we saw a substantial latency increase with spikes over 1500ms that was sustained for 35 minutes across all of our ISPs. Syntropy was able to take the whole path into consideration and route around the downstream latency to avoid the outage entirely. Without any human intervention, Syntropy’s DARP immediately detected the performance problem and switched to the alternative, best-performing path immediately.

Markus Röglsperger, Head of Network, Datacenter, and Infrastructure Automation, Entain
Syntropy Reduces Packet Loss
Source: Syntropy

About Syntropy

Syntropy is a transformative, user-centric connectivity system that meets the voracious network demands of Web3. It is designed to solve issues prevalent in the current internet framework, including performance, privacy, governance, and ineffective resource utilization.

Syntropy utilizes a combination of innovative technologies, including blockchain, encryption, performance routing, and an economic model that enables and fosters the creation of a more reliable, secure and faster-performing internet experience for all. To learn more visit www.syntropynet.com.

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